What is design and how will it improve your product?
To design is to make things better, by creating useful and enjoyable experiences.
Interface (UI) Design
UI Design is the visual part of design, it's what the user sees when using your product.
Wireframes
Design system and styleguide
Content and data visualization
Experience (UX) Design
UX Design is the interactive part of design. It's what your product can do and how it's is used.
Flows and diagrams
Research and testing
Usable prototypes
Product Design
Product Design is about the bigger picture, it's what your product stands for and making sure it is meeting the business' needs.
User interviews
Managing & priorities
Create value
Design is about...
Balance
Maintain consistency, and make the right elements stand out.
Add new features, without sacrificing simplicity.
Aim for the best possible solution within the given constraints.
People
Don't get in the user's way but be there when it's needed.
Clearly communicate your message and data to the user.
Make the product enjoyable and help the user feel confident.
Progress
Make sure your product has a strong foundation. Build on top of that.
Plan and iterate to gradually improve the look and feel of your product.
Measure success to create new experiences and improve current ones.
Maarten &
Design
Design is not just about making products look pretty. It's about making them work.
To me, it's important to constantly try new things and keep learning. The ability to adapt and teach yourself is what sets you apart from everyone else. The more I know, the more I learn there's still lots to discover. That's what excites me about design. It's always trying to be better, and so am I.
By design, everything is possible.
I'm available for new projects. Send me an email, and let's get to work!
If you'd like to work together, send an email to
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