For the past 10+ years I’ve been

helping product teams build

apps, websites and dashboards.

I help product teams to define what digital products should do, how they work and what they look like.

My focus is to find and communicate the story we’re trying to tell with the screens we create. The story is what creates value, turning complex information into clear and useful interfaces.

Most recently I’ve been designing dashboards at Schiphol Airport.

View projects

I started freelancing in 2016, together with agencies I designed websites for the cultural sector, working for museums and theaters.

Shifting from web to product design, that’s when I really found my place. I discovered that my passion is in solving problems and making things better.

I worked with product teams in startups and multinationals to build mobile apps, run design sprints, create enterprise software and setup design systems.

While working on these projects I learned that I enjoy working with (a lot of) data. Diving in and finding the story, then exploring the best way to present it.

This is where I spend a lot of

my time: the home office.

I got this classic camper-van that

I toured Europe with last year.

Me and my not-so-little brother

somewhere in France.

I’ve always been curious to find out why things are the way they are, and to find out what things can be. That’s also why there’s always a personal project on my mind, so I can experiment and see what happens.

This leads to me having many hobbies. These days I’m mostly focussed on making electronic music (but really just love playing with synthesizers) and designing posters.

I’m also working on a mobile music game to learn what’s possible with AI. There’s a (long) list of things I still want to try out, stained glass is currently at the top of that list. I’ll get to that when the time is right.

I try to balance out my screen time by cooking, going to the gym, spending time outside and visiting music shows or festivals.

I care about the things we create, I care about designing products that are built to last.

Being part of a motivated team is where the magic really happens. Good design is created by people, for people.

I love doing the things

I love to do

I genuinely love doing what I do. The fact that you can just think of something and then make it, it’s like magic. What a time to be alive.

Everything can always be better

The thing we’re making will never be perfect, and that’s okay. It’s up to us to see the potential en work towards it.

Thinking in systems

I make sure everything is set up with patterns and components that can be repurposed into other features.

I don’t know, let’s figure it out

The creative process is what drives me. We don’t always need to have all the answers, we’ll figure it out along the way.

From turning problems into journeys, to deciding strategies and crafting interface components. I love being part of the whole process.

Discover

Finding the story we need to tell

Doing research, running workshops and user interviews.

Shaping the product vision and creating a roadmap.

Define

Creating prototypes to test ideas.

Translating concepts into interfaces and systems.

Figuring out how to tell the story

Deliver

Getting the story published

Working closely with developers to build the product.

Making sure the new feature lands correctly with users.